Fashion Trends unify people around the world, yet they still allow them the ability to portray their own individual. A period of time portrayed in a picture can be identified immediately just by the style of clothes the people are wearing, and this sums up just how powerful and all-encompassing fashion is. Fashion can change from one second to the next, but what never changes is the hold it has over society, and the role it plays in the modern world. With the fashion world constantly evolving- it’s time to give ecommerce fashion a proper chance.
Business Model
The OriginalFBB business model is to provide timeless fashion and accessory coordination’s using a marketing strategy through the originalfbb.com website and social media footprint. OriginalFBB sells its products through its online stores and hence dedicates its budget to quality control, a small operations team and in-house design management. OriginalFBB delivers high-quality affordable, mid-range and high-end fashion accessible to everyone driven by timeless fashion coordinated garments and accessories.
Vision
OriginalFBB is a brand which embodies passion, creativity and youthfulness with an acknowledgement of the great works of art from the past. The brand launch is scheduled for early April 2021 featuring a wide variety of clothing and accessories aimed towards a wide demographic that crosses culture, age and genders. OFBB enters today’s fashion culture with an immense amount of knowledge in the field of fabric and garment processing; officially launching in the 90’s with a goal of creating timeless fashion while providing inspiration for self-confidence to its supporters. OriginalFBB was created with an intention of serving the public with relevant original fashion. The brand aims to sets itself apart within its sphere by engaging its demographics’ passion for success and personal drive.
Debut
A huge chunk of the OriginalFBB target audience is assembled with frequent users of digital social media platforms. While catering to them through online stores, the brand is keen on providing the best customer service through online networking. With this in mind, the brand is all set to launch its exclusive e-commerce site https://www.originalfbb.com, which provides a glimpse to customers about what the brand itself is, from a design and brand perspective, opening the opportunity for people who desire both convenience, value and fashion relevance. The website will present shoppers with a range of in and out-of-season products along with apparel and accessories. OriginalFBB has embraced this channel with a long-term vision in mind.